Case History: Discover Financial 20th Anniversary

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Type of Event:
Celebration of company's 20th anniversary

All employees

Item Presented:
Enameled lapel pin in custom bi-fold card with a recessed area on the back of the card to clutch the lapel pin

The commemorative bi-fold lapel pin card had custom graphics and copy included
- a sincere thank you message from the CEO to employees
- the history and significant milestones of Discover Financial

Employees received the commemorative card with lapel pin on Discover's actual anniversary date. Employees loved the product. Everyone at Discover Financial from entry-level employees to the CEO received the same package ... that's what made it so special.  To this day, employees at Discover Financial wear the lapel pins.