Case History: Discover Financial 20th Anniversary

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Type of Event:
Celebration of company's 20th anniversary

Recipient:
All employees

Item Presented:
Enameled lapel pin in custom bi-fold card with a recessed area on the back of the card to clutch the lapel pin

Objective:
The commemorative bi-fold lapel pin card had custom graphics and copy included
- a sincere thank you message from the CEO to employees
- the history and significant milestones of Discover Financial

Results:
Employees received the commemorative card with lapel pin on Discover's actual anniversary date. Employees loved the product. Everyone at Discover Financial from entry-level employees to the CEO received the same package ... that's what made it so special.  To this day, employees at Discover Financial wear the lapel pins.